Ready for a brand that reflects your expertise and what’s next? Let’s talk strategy.

About Toni

FOR PEOPLE WHO WERE NEVER
MEANT TO LIVE IN ONE BOX.

I’ve never had just one version of myself.

Before I was a personal brand strategist, designer, speaker or creator, I was the little girl making clothes for Barbie because apparently even she needed a creative director.

Creativity has always been part of my story. But for years, so was corporate America. I built a career, started a business on the side and eventually turned that creative outlet into what became more than 13 years of helping entrepreneurs, executives and organizations build stronger brands.

And I did a lot of the things we’re told success is supposed to look like. I built the business. Worked with incredible clients. Got featured. Appeared on television. Checked some pretty cool boxes.

Then life changed—and so did I.

Today, my work sits at the intersection of strategy, creativity and reinvention. I help people make sense of everything they’ve become, get clear on what they want to be known for next and build a brand that actually reflects it.

I’m still ambitious. Still creative. Still a little extra. I’m just far more intentional about what I build—and the kind of life I’m building around it.

You don’t have to choose one version of yourself just to make your story easier to explain.

The best thing I liked about working with Toni was her professionalism, skills, and expertise in combining design and branding. I also have more insight into how to liven up my messaging, so people want to work with me.

Elizabeth Dawes-Gay

Owner, Sisu Social Justice and Ipade DC

WHAT I BELIEVE IN

Honesty over agreement

I’ll respect your vision, but I won’t simply tell you what you want to hear. Good strategy sometimes requires a loving side-eye.

Integrity fuels the work

The right decision for your brand matters more to me than selling you something you don’t need.

Strategy is the standard

We’re not throwing ideas at the wall and calling it branding. Every decision needs a reason.

Here’s How We Can Work Together

Brand Clarity + Strategy

Clarify your positioning, messaging and next move with focused strategy that brings everything you do together.

Speaking + Workshops

Engaging talks and workshops on personal branding, visibility, reinvention and building a career or business that fits.
simone little business card mockup

Brand Transformations

Reposition, redesign or rebuild your personal brand with strategy and creative direction from concept through execution.