Ditch brand confusion and dull visuals with a strategic personal brand that showcases your expertise and expands your impact. Let's chat about your project!
From Strategy to Design:
My Full Branding Process
Introducing my streamlined four-step process, meticulously developed to merge strategy and design to build your powerful and impactful personal brand.
Process Details
01
Brand Strategy
We deep dive into strategy to shape your messaging, visual identity, creative direction, and website to elevate your personal brand into an expert-driven platform.
This entails defining your foundational messaging, audience, core values, mood, sales strategies, and more during our 1:1 Brand Strategy session.
Learn more about the Brand Strategy session.
Details
Brand Therapy • Brand Foundation • Audience Development • Sales Strategies • Thought Leadership • Process Mapping • Story Framework
02
Visual Identity
Your brand is more than just a logo. It’s an intricate visual ecosystem that frames the vibe and essence of your brand.
In this phase, I’ll create a custom visual identity, comprising a harmonious collection of visual elements that not only defines the visual side of your brand but also distinguishes it from others.
You can also explore a range of ready-made Brand Collections. Get in touch to learn more.
Details
Logo Suite • Color Palette • Type Treatment • Brand Style Guidelines • Moodboard • Media Kit + other options
03
Creative Direction x VIP Content Day
Dubbed “Oh! Shoot“, in a dynamic day we’ll generate fresh photo and video content tailored to your brand. Collaboratively, we’ll craft stunning visuals that authentically showcase your journey and captivate your audience, sparing you the need to handle all the details and oversee the visual team independently.
This exclusive session guarantees that every element of your brand’s visual story harmonizes effortlessly with your overall vision and goals.
Learn more about the Oh! Shoot.
04
Website Development
Instagram is not your website.
In the final phase, we’ll bring your brand to life online through the development of a custom WordPress website. Your new digital home will serve as the cornerstone of your brand’s online presence, facilitating growth in impact, reach, and authority.
Want to work with me…
but not ready for a full process?
No worries! I’ll meet you where you are. Access my Welcome Guide to explore detailed information and pricing for individual solutions.
The creative direction for my brand photo shoot (during a whole pandemic!) was a masterclass in how to get things done. The people Toni pulled together for the team were each high-quality creatives and also just GOOD PEOPLE. I like feeling very comfortable with people who will be working with me on creative projects and that team she built was top-notch and full of magic. The energy of that day was fantastic. From the virtual styling session to the custom set design – understanding all the assets that needed to be produced and staffing the session appropriately to be able to produce them – that shoot was strategic and tight. Toni modeled for me how to make things happen and how to bring a vision to life.
faqs
Can I get just a logo or social media design?
Based on your vision, we create messaging and visuals that support the brand long-term. A logo is only a piece of a bigger brand puzzle. Without the other brand pieces, like messaging or social media assets, your audience won’t get the full picture of who you are and why they should hire you.
How do I prepare to work with you?
Do you offer website maintenance?
What if I don't need the entire process?
Do you offer a payment plan?
What is Brand Therapy?
Building a brand is more than the deliverables or results. It involves a shift in how you view yourself, your brand, and life. We smooth out any limiting thoughts and behavior that could affect the project. With open communication and solutions, Brand Therapy is a mindful session where we’ll both benefit.
What happens during the Creative Direction phase?
The entire day is about YOU, your vision, and ensuring you’re comfortable and having fun the ENTIRE DAY. My mission is for you to embody your brand and be great while we do everything else.
Creative Direction starts way before the VIP day, kicking off with your virtual styling session. In the comfort of our own spaces, we pour over your closet to decide the looks (or items that need purchasing) to create your top 3 photo shoot looks.
After choosing the best space and developing the shoot theme, we discuss video direction with our team to create the best story to film on shoot day.
On the day of your scheduled shoot, we meet at your accommodations where our chosen make-up artist will get you even prettier. Next, we travel to the space and add décor that matches the visual mood. Then, the fun begins! All eyes on YOU (ours and the cameras). At the end of the shoot, we celebrate with a nice dinner at a local restaurant.